30 November 2021

Polpharma’s team awarded in the CMO of the Year 2020/2021

We are delighted to announce that our team was awarded in the 10th edition of the CMO of the Year 2020/2021 for the campaign "Ecovisit – together for a good climate".

Ecovisit is an educational and social campaign addressed to doctors and pharmacists. The idea is to educate our clients on new technologies and e-visits, as well as climate protection. For each online meeting of a Polpharma medical representative with a pharmacist or doctor, which lasts longer than 5 minutes, we plant 1 m2 of forest. Thanks to the involvement of doctors, pharmacists, Polpharma employees and the Forever Forests Foundation, 6 biodiverse forests have been planted so far.

The CMO of the Year competition has been organized by Mediaruncom Ltd for 10 years. The idea of the competition is to select and reward outstanding leaders and personalities managing the work of marketing, digital, e-commerce, PR, communication and employer branding departments in companies and organizations. The Competition Jury assesses the profiles of the candidates through the prism of the results achieved, the implementation of the adopted marketing strategy and the implementation of innovative ideas for 2020 and 2021.

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