The ‘Trustworthy Brand’ survey is carried out every year and checks the level of trust in business brands. The survey is carried out by the Kantar Polska research institute on behalf of the magazine “MyCompany Polska”.
Based on their own experience and knowledge, the respondents selected companies that in their opinion deserve the greatest trust. The survey covered 25 categories of the most popular business services and products. In each category, the respondents could only indicate one brand, which they assess as the most trustworthy.
“Trust for a pharmaceutical company is extremely important because through our activities we touch the fundamental values of human health and life. Effectiveness, quality, safety – these qualities become even more important when we talk about medicines. We are proud that Polpharma has been trusted by patients, doctors, pharmacists and business partners for 85 years, offering products that you can rely on. As a leader of the pharmaceutical market in Poland, we also feel responsible for setting standards, especially in the field of business ethics. Honesty, respect, responsibility, solidarity and cooperation are the pillars of our behavior. The partners in the development of these standards are suppliers, contractors and companies with whom we cooperate. We are all the more happy that we deserved the title of Trustworthy Brand awarded by entrepreneurs.” – says Magdalena Rzeszotalska, Corporate Communication and CSR Director, Polpharma.
The survey commissioned by “My Company Polska” covered almost 20,000 Polish entrepreneurs. Respondents (according to positions, it was over 43 percent of the management, nearly 34 percent were CEOs and over 22 percent of specialists) in the completed surveys, they listed a total of nearly 250 brands they valued. The results of the Brand Trustworthy 2020 survey are available on the website http://markagodnazaufania.pl/ and in the latest issue of the magazine “My Company Polska”.